Coca-Cola Brand Essay Example | Topics and Well Written Essays - 250 words

Coca-Cola Brand - Essay Example Target customers could be reached by offering the product that is packaged in can, to the manufacturers of sporting goods, gasoline stations, organizers of big sporting events, club wears, clubs and discos and clubs. b. Names of customer segments. These are the sportsmen, athletes, casual sports drinkers, lifestyle users, recreational users, teenagers, long distance drivers, night time workers and variety seekers who would like to experiment a new taste of drink. The market place of US, Western Europe, Great Britain, Germany, Spain, Mexico and Latin America have been chosen because, Coke has established a foothold in terms of market position in these areas. (Sami,Ullah, Khan). Launching of a new product will not cost too much in terms of publicity, PR and advertising Coke has been known for its quality product. Dealers will be encouraged to stock up with the product to increases sales, profitability and growth. Potential customers will be interested with PowerAde because of the belief that the product will give them the energy they need and that they trust that the product will look after his/her health, so that they can have all the fun they want without worrying for their health. As an energy drink, consumers buy them because they need it for their work. d. What kind of differentiated marketing strategy you will use to reach the target market? PowerAde will come in the form of cans. As an energy drink, it has a clear purpose that will differentiate it with other drinks. It can also be offered as an advertising media itself, by making a tie-up with promotion of events. For instance, the PowerAde in can may promote Olympic events, Milo marathon, Disney movie, car racing and big sports events that will attract